This particular post brought to you by the “Things You Think Up Whilst Bored At An Airport” department.
Blooders was talking about the supermarket price war and, for instance, the very cheap price of chicken, which lead him to suggest that the notion of ad-supported chicken might be viable.
It is an interesting thought as it seems that chicken, much like most stuff on the internet, is being commoditised to zero as described by the principles of “Free” – more on that here and on The Long Tail blog here.
Would you eat a free chicken emblazoned with a Nike swoosh (for instance as I don’t want to be responsible for any rumours…)? I probably would. As an aside, why is that the Nike swoosh always seems to be the most applicable icon for any product..? Well done, timeless icon creators.
The makers of Danish bacon (apt, seeing as I’m writing this some 30,000ft above Denmark) almost had it right, their only mistake being that they should have used other logos rather than their own.
Extending this a little more, would you pay extra for a “Pro” Chicken that supported everyone else to have Free Chicken in a Flickr-esque “Freemium” model. So, much like Jamie Oliver is out there teaching the people of Rotherham that there is more to life than Turkey Twizzlers (or whatever he is currently up to), you can pay a little extra for your own chicken, knowing that others can benefit too.
Put like that, Freemium pros/payers sound a little like micro-philanthropists. That’s interesting because I’d never really thought that I was helping other people to share photos – I just needed the additional storage space. I can think of some pretend scenarios that make me go all misty-eyed as to the good I may be doing…
Not a lot different to charity subscriptions I guess. The other similarity may be that my subscriptions to Freemium “Pro” services may well suffer in the same way as my charitable contributions suffer as the economic conditions begin to bite….
There was another idea for Soft Porcelain, but I’ll leave that for some other time.