Andrew Sampson, Stephen Fry and Social Media

by marc 27. October 2009 10:01
Over on the MS Advertising site, my friend Mel Carson has a great interview with Andrew Sampson - who discusses social media and his part in the Stephen Fry phenomenon.  Interesting interview which covers:
  • How Andrew was inspired to set Stephen up.
  • How they identified a social media need.
  • How to balance content with different audiences.
  • When to start monetizing and how to approach it.
  • Being responsible with Social Media.
  • Building your personal brand online.
  • The scoop on the Untied Artists Network!
  • How advertisers should think about targeting social media sites.
  • Answers to a few of 300 (!) questions we were asked on Twitter.
  • What it's like working with a national treasure!

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